TY  - BOOK
AU  - Lindstrom, Martin
TI  - Brand Sense : Sensory Secrets Behind the Stuff We Buy: / Martin Lindstrom
SN  - 9780749460570
U1  - 658.834 
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Brand name products
N1  - index
N2  - This book provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal
ER  -