Lindstrom, Martin <br/><br/>
Brand Sense : Sensory Secrets Behind the Stuff We Buy  / Martin Lindstrom 

 - 2nd ed. 
 - London  Kogan Page  2010 
 - x, 175 p.  : ill.  ; 24 cm. 
<br/><br/>Includes index 
<br/><br/> This book provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. 
<br/><br/><label>ISBN: </label>9780749460570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.834  / LIN