TY  - BOOK
AU  - Brace, Ian
TI  - Questionnaire design : : how to plan, structure and write survey material for effective market research
SN  - 9780749444020
U1  - 658.83 
PY  - 2005///
CY  - London
PB  - : Kogan Page 
KW  - Market surveys--Methodology
N1  - Bib and Ref
N2  - The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running
ER  -