TY  - BOOK
AU  - Dalton, Jeremy
TI  - Reality check : : how immersive technologies can transform your business 
SN  - 9781789666335
U1  - 658.8 
PY  - 2021///
CY  - London 
PB  - : KoganPage
KW  - Customer relations--Technological innovations
N1  - Bib and Ref
N2  - Reality Check dispels the common misconceptions of AR and VR, such as them being too expensive or not easily scalable, and details how business leaders can integrate them into their business to deliver more efficient, impactful and cost-effective business solutions. The up and coming voice of AR and VR for businesses, Jeremy Dalton, uses case studies from organizations all over the world including Cisco, Ford, GlaxoSmithKline, La Liga and Vodafone to showcase the practical uses of immersive technologies. Reality Check makes cutting-edge technology accessible and grounds them into the everyday workings of normal businesses. It is your one-stop non-technical guide to incredibly exciting new technologies that will deliver results
ER  -