TY  - BOOK
AU  - Hartley, Kate
TI  - Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust 
SN  - 9780749486501
U1  - 658.4056 
PY  - 2019///
CY  - London 
PB  - : Kogan Page
KW  - Crisis management
N1  - Bib and Ref
N2  - This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response
ER  -