Hartley, Kate <br/><br/>
Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust  
/ Kate Hartley. 
 - 1st ed. 
 - London   : Kogan Page  , 2019. 
 - xiv, 237 p.  : ill.  ; 24 cm 
<br/><br/>Includes bibliographies and index 
<br/><br/> This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. 
<br/><br/><label>ISBN: </label>9780749486501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Crisis management.
<br/><br/><label>Dewey Class. No.: </label>658.4056  / HAR