TY  - BOOK
AU  - King, Katie
TI  - Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge
SN  - 9780749483395
U1  - 658.800285 
PY  - 2019///
CY  - New York
PB  - : Kogan Page
KW  - Artificial intelligence
N1  - Bib and Ref
N2  - Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly
ER  -