King, Katie <br/><br/>
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge 
/ Katie King 
 - 1st ed. 
 - New York  : Kogan Page  , 2019 
 - x, 207 p.  ; 24 cm 
<br/><br/>Includes bibliographies and index 
<br/><br/> Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly. 
<br/><br/><label>ISBN: </label>9780749483395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Artificial intelligence.
<br/><br/><label>Dewey Class. No.: </label>658.800285  / KIN