Kapferer, Jean-Noël <br/><br/>
The New Strategic Brand Management: Advanced Insights And Strategic Thinking / 
Jean-Noël Kapferer 
 -  Kogan Page,  2012 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing & Communications
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP