TY  - BOOK
AU  - Marr, Bernard
TI  - Data strategy : how to profit from a world of big data, analytics and artificial intelligence
SN  - 9781398602588
U1  - 658.4038 
PY  - 2021///
CY  - UK
PB  - Kogan Page
KW  - Big data
N2  - Title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world
ER  -