TY  - BOOK
AU  - Dees, Windy 
AU  - Walsh, Patrick 
AU  - McEvoy, Chad D. 
AU  - McKelvey, Stephen 
AU  - Mullin, Bernard James 
AU  - Hardy, Stephen 
AU  - Sutton, William Anthony 
TI  - Sport marketing
SN  - 9781492594628
U1  - 338.43796 
PY  - 2022///
CY  - Champaign, IL, 
PB  - Human Kinetics
KW  - Sports Marketing
N1  - Bib and Ref
N2  - This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace
ER  -