Sport marketing
/ Windy Dees... [ et al ]
- Champaign, IL, Human Kinetics 2022
- xi, 475 p. : col. ill. ; 28 cm
Includes bibliographies and index
This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace.