Dees, Windy

Sport marketing / Windy Dees... [ et al ] - Champaign, IL, Human Kinetics 2022 - xi, 475 p. : col. ill. ; 28 cm

Includes bibliographies and index

This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace.

9781492594628


Sports Marketing

338.43796 / DEE