TY  - BOOK
AU  - Kapferer, Jean-Noël.
TI  - The new strategic brand management : : advanced insights and strategic thinking
SN  - 9780749465155
U1  - 658.8343 
PY  - 2012///
CY  - London 
PB  - : Kogan Page
KW  - Marketing
N1  - Reprinted 2015(twice); Bib and Ref
N2  - Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students
ER  -