Kapferer, Jean-Noël. <br/><br/>
The new strategic brand management   : advanced insights and strategic thinking 
/ Jean-Noël Kapferer. 
 - 5th ed. 
 - London   : Kogan Page  , 2012. 
 - xviii, 492 p.  : ill.  ; 25 cm. 
<br/><br/> Reprinted 2015(twice) 
<br/><br/>Includes bibliographies and index 
<br/><br/> Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students. 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8343  / KAP