TY  - BOOK
AU  - Hughes, Tim ; Gray, Adam ; Whicher, Hugo 
TI  -  Smarketing : how to achieve competitive advantage through blended sales and marketing
SN  - 9780749483586
U1  - 658.8 
PY  - 2019///
CY  - London
PB  - Kogan Page
N1  - Bib and Ref
N2  - With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
ER  -