TY  - BOOK
AU  - Hall, Simon 
TI  - Innovative B2B marketing : new models, processes and theory
SN  - 9781398604766
U1  - 658.8 
PY  - 2022///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Bib and Ref
N2  - Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations
ER  -