TY - BOOK AU - Carté, Penny. AU - Fox, Chris TI - Bridging the culture gap : a practical guide to international business communication SN - 9780749452742 U1 - 395.52 CAR PY - 2008/// CY - London PB - Kogan Page, KW - Business etiquette N1 - Reprinted 2014; index N2 - A guide to international business communication. Aims to raise awareness of cross-cultural differences and improve cross-cultural communication through real-life cases, cultural awareness scales, communication style tests and practical tips ER -