Bridging the culture gap : a practical guide to international business communication
/ Penny Carté and Chris Fox.
- 2nd ed.
- London : Kogan Page, ; 2008.
- xiv, ;202p. 24cm.
Reprinted 2014.
Includes index
A guide to international business communication. Aims to raise awareness of cross-cultural differences and improve cross-cultural communication through real-life cases, cultural awareness scales, communication style tests and practical tips.