TY  - BOOK
AU  - Shajahan, S.
TI  - Applied Case Studies In Marketing
SN  - 9789380607115
U1  - 658.8 
PY  - 2011///
CY  - Chennai
PB  - Primus Books
KW  - Marketing
N2  - This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced.
ER  -