Shajahan, S. <br/><br/>
Applied Case Studies In Marketing 
/ S. Shajahan 
 - 1st ed. 
 - Chennai  Primus Books  2011 
 - xxxiv, 558 p. ;   ill. ;   26 cm. 
<br/><br/> This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced.  
<br/><br/><label>ISBN: </label>9789380607115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA