TY - BOOK AU - Maslansky, Michael TI - The language of trust : selling ideas in a world of skeptics SN - 9780735204751 SN - 200905393 U1 - 658.45 MAS PY - 2010/// CY - Upper Saddle River, NJ PB - Prentice Hall Press KW - Business communication KW - Customer relations KW - Interpersonal communication KW - Trust N1 - Includes bibliographical references and index ER -