The language of advertising : modern themes in English studies 
edited by Guy Cook 
 - New York  Routledge  2008 
 - 4 v. : ill. : 25 cm. 
<br/><br/> Content note : v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands ; insiders and critics. Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780415412155 
<br/><br/><label>ISSN: </label>2007003577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising - Language
<br/><br/><label>Dewey Class. No.: </label>659.1014 COO