TY  - BOOK
AU  - Tomlin, W. Craig 
TI  - Ux Optimization:  Combining Behavioral Ux and Usability Testing Data to Optimize Websites
SN  - 9781484248171
U1  - 005.1 
PY  - 2018///
CY  - New York
PB  - Apress
KW  -  Human-computer interaction
KW  - User interfaces (Computer systems)
N1  - Reprint 2023; index
N2  - Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI
ER  -