Tomlin, W. Craig  <br/><br/>
Ux Optimization   Combining Behavioral Ux and Usability Testing Data to Optimize Websites 
/W. Craig Tomlin 
 - 1st edition 
 - New York :  Apress,  c2018. 
 - xix, 198p. :  ill;  25 cm. 
<br/><br/> Reprint 2023 
<br/><br/>Includes index 
<br/><br/> Combine two typically separate sources of data - behavioral quantitative data and usability testing qualitative data--into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. 
<br/><br/><label>ISBN: </label>9781484248171 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Human-computer interaction<br/>User interfaces (Computer systems)
<br/><br/><label>Dewey Class. No.: </label>005.1  / TOM