TY  - BOOK
AU  - Schaufeld, Jerry
TI  - Commercializing growth: connecting valuation with management and governance methodologies
SN  - 9781484283349
U1  - 658.15 
PY  - 2022///
CY  - USA
PB  - Apress
KW  - Governance methods
N2  - This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity. What You Will Learn Allocate growth resources, including the decision process, internal governance, and empowering leadership Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more Know the role of technology/IP, including the current state of application and the role of proprietary information Consider risk and downside, including company failure, loss of market share, and loss of key people/customers
ER  -