TY  - BOOK
AU  - King, Katie
TI  - Ai Strategy For Sales And Marketing
SN  - 9781398602007
U1  - 658.8002 
PY  - 2022///
CY  - New delhi
PB  - koganpage
KW  - Management
N1  - index
N2  - AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX
ER  -