Callen, Barry <br/><br/>
MANAGER'S GUIDE TO MARKETING , ADVERTISING, AND PUBLICITY 
/ Barry Callen 
 - 1st edition 
 -  2010 
 - 276 pages 
<br/><br/><label>ISBN: </label>9780071627962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAL