Bird, Drayton <br/><br/>
Common Sense Direct & Digital Marketing 
/ Drayton Bird 
 - New delhi  Kogan page   c2007 
 - viii, 434 p.  :ill.  : 23 c.m. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9780749447601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing & Communications
<br/><br/><label>Dewey Class. No.: </label>658.872  / BIR