TY  - BOOK
AU  - Biagi, Shirley
TI  - Media/impact: an introduction to mass media
SN  - 9781305580985
U1  - 302.23 
PY  - 2017///
CY  - Boston, MA
PB  - Cengage Learning
KW  - mass media; Journalism And Mass Communication
N1  - index
N2  - From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace
ER  -