TY  - BOOK
AU  - Allen, Kathleen R
TI  - Launching new ventures : an entrepreneurial approach
SN  - 9780357039175
U1  - 658.1141 
PY  - 2020///
CY  - Australia
PB  - : Cengage
KW  - Management
N1  - Bib and Ref
N2  - This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs
ER  -