Allen, Kathleen R <br/><br/>
Launching new ventures : an entrepreneurial approach 
/ Kathleen R. Allen 
 - 8th ed. 
 - Australia  : Cengage  , 2020 
 - xix, 380 p.  : col. ill.  ; 28 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/> This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs. 
<br/><br/><label>ISBN: </label>9780357039175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.1141  / ALL