TY  - BOOK
AU  - Williams, Alison ; Mullin, Roddy
TI  - Handbook Of Field Marketing
SN  - 9780749453800
U1  - 658.872 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Marketing
N1  - Bib and Ref
N2  - The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company s product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines
ER  -