Williams, Alison ; Mullin, Roddy <br/><br/>
Handbook Of Field Marketing 
/ Alison Williams, Roddy Mullin  
 - 1st ed. 
 - London  Kogan Page  2008 
 - xxv, 241 p.  : ill. ;   24 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/> The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company s product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines. 
<br/><br/><label>ISBN: </label>9780749453800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / WIL