TY  - BOOK
AU  - Whalen, John
TI  -  Design for how people think : using brain science to build better products
SN  - 9789352138241
U1  - 153.35 
PY  - 2022///
CY  -   Sebastopol, CA, 
PB  - O'Reilly Media, Inc.
KW  - Computer Science  ART Folk & Outsider Art CRAFTS & HOBBIES Folkcrafts Conception de produit Conception participative (Conception de systèmes) Creative thinking Customer relations Design Industrial design
N1  - index
N2  - User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
ER  -