Wendel, Stephen <br/><br/>
Designing for behavior change   applying psychology and behavioral economics 
/Stephen Wendel 
 - 2nd ed. 
 - Sebastopol, CA  O'Reilly Media  c2020 
 - xxiv, 555 p.  ill.  22 cm. 
<br/><br/> Reprint, 2020 
<br/><br/>Includes index 
<br/><br/> Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product. 
<br/><br/><label>ISBN: </label>9789352139910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Human-computer interaction; Product differentiation; New products
<br/><br/><label>Dewey Class. No.: </label>153.8  / WEN