TY  - BOOK
AU  - Van Belleghem, Steven
TI  - The Conversation Company
SN  - 9780749464738
U1  - 658.8 
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Management
N2  - Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization

ER  -