Van Belleghem, Steven <br/><br/>
The Conversation Company 
/ Steven Van Belleghem 
 - 1st ed,. 
 - London  Kogan Page  2012 
 - xvi, 271 p. :   Ill. ;   24 c.m. 
<br/><br/> Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.<br/> 
<br/><br/><label>ISBN: </label>9780749464738 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAN