TY  - BOOK
AU  - Tungate, Mark
TI  - Branded Male : Marketing To Men
SN  - 9780749454685
U1  - 658.8343 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - Branding
N2  - Analyses how to effectively brand products and services for the male market in areas such as technology and fashion
ER  -