Branded Male : Marketing To Men
Tungate, Mark
creator
text
xx
London
2008
Kogan Page
9999
1st ed.
monographic
und
Eng
.
ix, 228 p. : col. ill. ; 24 c.m.
Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.
/ Mark Tungate
Branding
658.8343 TUN
9780749454685
240825