Tungate, Mark <br/><br/>
Branded Male : Marketing To Men 
/ Mark Tungate 
 - 1st ed. 
 - London  Kogan Page  2008 
 - ix, 228 p. :   col. ill. ;   24 c.m. 
<br/><br/> Analyses how to effectively brand products and services for the male market in areas such as technology and fashion. 
<br/><br/><label>ISBN: </label>9780749454685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding 
<br/><br/><label>Dewey Class. No.: </label>658.8343  / TUN