TY  - BOOK
AU  - Schmitt, Bernd 
TI  -  The changing face of the Asian consumer : insights and strategies for Asian markets
SN  - 9781259071010
U1  - 658.834 
PY  - 2014///
CY  - Singapore
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - Consumer behavior Asia
N1  - Biblio
N2  - As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia
ER  -