Schmitt, Bernd  <br/><br/>
The changing face of the Asian consumer : insights and strategies for Asian markets 
/ Bernd Schmitt 
 - 1st ed. 
 - Singapore  McGraw-Hill Education  c2014 
 - 202 p.   : ill. (some color)  ; 24 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/> As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia. 
<br/><br/><label>ISBN: </label>9781259071010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer behavior Asia
<br/><br/><label>Dewey Class. No.: </label>658.834  / SCH