Schenck, Ernie

The Houdini solution : put creativity and innovation to work by thinking inside the box / Ernie Schenck - 1st ed. - London McGraw Hill c2007 - viii, 232 p. ; 21 cm.

Includes index

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? This book introduces a radical theory of how to generate focused ideas by accepting, and even thriving on, constraints instead of being controlled by them.

9780071462044


Management

658.4063 / SCH