The Houdini solution : put creativity and innovation to work by thinking inside the box
/ Ernie Schenck
- 1st ed.
- London McGraw Hill c2007
- viii, 232 p. ; 21 cm.
Includes index
Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? This book introduces a radical theory of how to generate focused ideas by accepting, and even thriving on, constraints instead of being controlled by them.