TY  - BOOK
AU  - Sadler, Philip
TI  - Strategic Management
SN  - 9788175542488
U1  - 658.4012 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page
KW  -  Management Planning
N2  - Philip Sadler details the fundamental concepts, frameworks and ideas necessary to formulate and implement strategy. Designed to meet the needs of busy MBA students and practising managers alike, Strategic Management will guide the reader through the most important work by academics and consultants in the field of strategy. The book covers all the need-to-know topics, including: the nature of strategic management; analysing industry and competition; resources, capabilities and competitive advantage; strategies for cost advantage and differentiation advantage; vertical integration; diversification; global industries; This second edition of the book has been updated and expanded to cover areas such as defining corporate purpose, the role of the corporate parent, the different schools of thought in the field of strategy, strategic alliances and acquisitions and mergers
ER  -