TY - BOOK AU - Phillips, Tim TI - Fit to bust : how great companies fail SN - 9780749460136 U1 - 658.16 PY - 2011/// CY - London PB - Kogan Page KW - Business failures N1 - index N2 - Warren Buffet remarked that it takes 20 years to build a reputation and five minutes to ruin it. "If you think about that, you'll do things differently." Journalist Tim Phillips turns his eye toward the most avoidable business disasters of recent history. In each case, the story begins at the point where a disastrous decision was made, and then it examines what happened, why it happened and what could have been different. Each story highlights a flaw that could affect any organization ER -