TY  - BOOK
AU  - Panda, Tapan K
TI  - Marketing management : text and cases
SN  - 9789356222212
U1  - 658.8 
PY  - 2022///
CY  - New Delhi
PB  - Taxmann publications (p) ltd.
KW  - Management
N2  - This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:
Opening up of the Indian economy in the 90s
Entry of multinational companies across industries
Indian information technology space, leading the global change in the digital revolution.
The Present Publication is the 3rd Edition, authored by Dr Tapan K Panda, with the following noteworthy features:
[Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples
ER  -