TY - BOOK AU - O'Brien, Gary ; Xiao, Guo ; Mason, Mike TI - Digital Transformation Game Plan : 34 Tenets for Masterfully Merging Technology and Business SN - 9789352139309 U1 - 658.406 PY - 2022/// CY - Mumbai PB - Shroff Publishers & Distributors Pvt. Ltd. KW - Change Management N1 - index N2 - The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business ER -