TY - BOOK AU - Lewis, Mike TI - Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence SN - 9780071794961 U1 - 658.8 PY - 2013/// CY - New York PB - McGraw-Hill KW - Social media Marketing KW - Customer relations N1 - index N2 - Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web ER -