Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
/ Mike Lewis
- 1st ed.
- New York McGraw-Hill 2013
- xxxi, 288 p. ; ill. ; 24 cm.
Includes index
Presenting case studies along with interviews of social media thought leaders showcasing how the most powerful brands have succeeded; this book will help you raise your brand above the existing noise on the social web.