TY  - BOOK
AU  - Kolah, Ardi
TI  - High Impact Marketing That Gets Results
SN  - 9780749464523
U1  - 658.8 
PY  - 2013///
CY  - KoganPage
PB  - London
KW  - Marketing
N1  - index
N2  - "High Impact Marketing That Gets Results" is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. The full range of the marketing mix is covered, within the broader context of overall marketing strategy. Topics covered include: market and customer segmentation; writing a marketing plan; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing
ER  -